Nudge M&A has 25 years of experience in the creative industry baked in.
In the Creative Sector, Nudge Jamie Sylvian is a Copywriter, Creative Director, Strategist and Founder of Nudge, a Growth Strategy Consultancy with a Presence in London, England and Sofia, Bulgaria with Clients in Europe, Asia and the USA.
“When we’re researching, analysing and negotiating on your behalf, we understand your company, your methodology and your business strategic goals. That’s our ‘edge’ on other M&A companies. We specialise in the creative sector, we know the rules, even if we break them sometimes”
The moment you hire our team, we become your team. We learn about your business goals, we match them to sellers and we negotiate on your behalf. We work with our funding partners to build a comprehensive funding strategy and we do what it takes to make the deal happen.
Every seller has ‘key’ elements to their agreement to a sale. We find out what they are and how to ensure they are respected. That happens in the initial discussion stages, right through to the price negotiations. Our experience is your advantage in the whole process.
Often, staff are like family. So selling a business to a large corporate competitor can put the ‘family’ at risk. That’s an advantage to you. Keeping staff in place, respecting commitments are always, without fail of importance to the person selling the business, especially in the creative space. It takes finesse to make the seller comfortable that company culture will be maintained. Often it’s a deal breaker if not done right. We’ll do it right for you.
The last thing a seller wants to see is you turning what they have created into something else. Post acquisition, we encourgae our clients to maintaining and building on the culture of the business. We think that a smart focus is on bringing new ideas, new energy to the business.
“JAMIE WAS A JOINT-FOUNDER OF A LONDON MARKETING AGENCY CALLED ‘SIRA UTILITIES’ IN 1998 – SIRA WAS RE-BRANDED AS USWITCH.COM AND SOLD FOR £200M EIGHT YEARS LATER”
About The Founder of Nudge
In 1997 at age 30 I was the joint-founder of Sira Utilites, the company that became Uswitch.com, before cashing out, to spend 19 years as a consultant and growth strategist; living in Hong Kong, Bangkok, Chiang Mai and in Europe; London, Spain and Sofia, writing (my passion) sales and marketing campaigns for my own agency, traveling, investing passively and enjoying life’s great adventure.
Whiel launching Sira, I worked on acquisitions that added value to the business.
I am also the head of a Marcomms agency called Nudge.Agency – While small, my agency works for some of the world’s largest publishers and gaming companies and I write sales copy for Campaign Magazine which is the iconic trade publication for the creative industry (i.e over 70,000 of my competitors read my work every time I write a campaign) and my work also relaunched Civil Service World Magazine in London 2016. I have written copy and marketing campaigns producing over 300 Million Dollars worth of product sales before I stopped counting.
My UK based marketing communications agency is called ‘Nudge’ (www.nudge.agency) based in London, though the team I work with on projects are currently working out of Spain, Bulgaria, the USA, Thailand and the Philippines. We work together and collaborate using desktop communications. We have clients in publishing, Software and B2B Sectors.
In M&A we run our team out of Bulgaria too. Headed by Jennie Southern, our DealFlow team ensure that acquisitions are managed thoroughly.
Hey, We’re Nudge M&A
Jennie Southern (Bulgaria)
Hey, I’m Jennie. My official title is Deal Flow and Operations Manager, but around here they call me The Queen of Everything! – Working out of our ‘Office in the Mountains’ in the All Seasons Mountain Resort of Bansko, Bulgaria, I keep the wheels rolling at Nudge, making sure deals our team are working on are going through, which means liaising constantly with company owners, business sellers, brokers, financiers, lawyers and accountants. I’m also responsible for managing the deal flow for Nudge partners and taking care of our team, currently spread across four countries. I’m based in our Bulgaria office but you can connect with me using the London number. When I’m not at work, I’m a keen cook and crochet demon. When I’m feeling a bit more energetic, you’ll find me up in the mountains, less than 5 minutes from our office (it’s an awesome view from my desk!) as I’m a pretty good road cyclist (Summer) and skier in the winter. Oh and most importantly, I cook a mean shepherd’s pie.
Direct Dial:+44 (0)203 865 8187 ext 8155#
Jamie Sylvian (London, Sofia, Malaga)
Under that swish looking cap is me, Jamie Sylvian. For 25+ Years I have worked in the marketing and comms world, helping businesses in the UK, Europe, USA and Asia launch and develop sales and marketing strategies. My role has been to dream up, test, adjust and roll out new strategies. Some failed of course, but enough succeeded in developing new businesses, new product lines and new services for me to make a name as a ‘go to’ strategist and communications writer for companies like Haymarket publishers, Civil Service Magazine, PR Week, Casey Research, and Campaign as well as hundreds of SME’s in the UK, Europe, Asia and the USA. A 25+ year journey of ideas and strategies.
In 1998 I was the joint-founder of Sira Utilities the company that became Uswitch.com, sold for £200,000,000 in 2006. After that I spent 19 years as a consultant and growth strategist, living in Hong Kong, Bangkok, Chiang Mai and in Europe, London, Spain and Sofia, writing (my passion) sales and marketing campaigns for my own agency, travelling, investing passively and enjoying life’s great adventure.
As a Creative Director at my agency (www.nudge.agency) I have worked for some of the world’s largest publishers and gaming companies and I write sales copy for Campaign Magazine which is the iconic trade publication for the creative industry (i.e over 70,000 of my competitors read my work every time I write a campaign) and my work also relaunched Civil Service World Magazine in London 2016. I have written copy and marketing campaigns producing over 300 Million Dollars worth of product sales before I stopped counting.
In the M&A space, I have merged my passion for the creative process with a dedication and mission to help build creative portfolios for Nudge clients. I have put together a team to get the job done.
Phone:+44 (0)203 865 8187 ext 8154#
Nicola Morgan Finance (Philippines)
Hi, I’m Nicola. I am the finance strategist here at Nudge, otherwise known as the numbers ninja. As a (UK trained) accountant, I’ve been in finance for over 10 years. At Nudge I take care of deal analysis and funding strategy. From my base in the amazing Philippines, I work with accountants and brokers to ascertain values and then connect with funders to create funding structures for business acquisition.
In my spare time, I am an avid traveller, so much so that I spend half the year working out of Asia. I am also a keen snowboarder when I can get to our mountain office in Bulgaria every winter. Oh and I like long walks on sandy beaches, but then who doesn’t?… You can connect with me through our London office by phone, through a conference call and of course, by email.
Phone:+44 (0)203 865 8187 Choose Option 3
Ciara O’Kane (Bulgaria)
Hey, I’m Ciara, I’m the Managing Director of Bluenote Ltd, Nudge parent company. My role is to oversee the entire nudge business, overseeing project flow at our agency and deal flow at Nudge M&A. My thing is organisations, spreadsheets, calendars, that kind of thing. Hobbies, biking, salsa dancing, travelling and skiing. I also take care of our charitable events, like the Bansko Ball every Christmas and I’m the Chairwoman at Sunflower, a charity sponsored by Nudge near our offices in Bulgaria.
telephone:+359 (0) 890 311 637